How The New York Times Paywall Is Working

Forgive me, for this is an old article. However, I love the extended metaphor Felix Salmon uses:

Two types of "paywalls"I’m in England right now, home to both of the sights above: the polite request to “please keep off the grass”, accompanied by tiny iron hoops; and the forbidding walls surrounding the gardens of Buckingham Palace. The former encapsulates everything which people like about England; the latter is the dark and regrettable side of things.

Now imagine that both of the gardens above were open to anybody paying an annual membership fee. The gardens on the left would have many more freeloaders — people who just saunter onto the grass and enjoy the sunshine without paying. The ones on the right would be much more effective in keeping such people out.

But here’s the thing about freeloaders: if they value what they’re getting, a lot of them will end up paying anyway. What happened when the Indianapolis Museum of Art moved to a free-admission policy? Its paid membership increased by 3%. When the Minneapolis Institute of Arts did the same thing, paid membership increased by 33%.

  1. 102828 posted this

I'm Alec. I'm go to high school in Seattle, which is a great city. I apologize if some of the stuff on this blog is immature; I was a different person when I started posting here than I am now. I tried to clean up some of the more distasteful things.

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Things I feel particularly loving for at this moment: my yellow Arrow t-shirt (Clare and the Reasons!), Pushing Daisies, FIREFLY, Community, Netflix on my phone, anticipation to go back to school, sleep, questioning whether "anticipation to go back to school" is grammatically correct, the new Voice number I just got, those times when my mind is thinking clear enough that I can actually write things in this list and not keep flipping away and feeling like I need to sleep, Luna Lovegood-(8.26.10)
theta, spring, fun ferry rides with friends, music, feeling carefree, throwing it all to the wind, future less vivid, sun, some traits of myself, insignificance, Luxana, birds, blue things, green things, white things-(3.7.10)
So I decided I'm just going to add to this list and not delete older stuff-knowledge, good things, friendly people, REGINA SPEKTOR!, words, mathematics, NPR, Luna Lovegood, the design of Wired, colours, science, more-(12.2.09)
Participles, Luna Lovegood, Mika's new album "The Boy Who Knew Too Much," Alec (me), snow, energy, my friends (aww that's sweet en't it?), Seattle, my iPhone (her name's Mollie), film!, whipped cream, love, books, my brain, laughter, other stuff